BJ Fogg of the Persuasive Technology Lab at Stanford University has lead some interesting new thinking on trustworthy computing and what makes things on the Web credible (or not). BJ has worked with a lot of innovative people. He posted a list of what he thinks are the critical steps to innovation. Worth a look.
« Google as Your Marketing Calendar | Main | Malcom Gladwell at the University of Toronto »
April 2006
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834542a2769e200d8352a763053ef
Listed below are links to weblogs that reference Seven steps to innovation:
The comments to this entry are closed.
About
Steve Gershik has been a VP of Marketing and demand generation leader for over 16 years. He frequently writes and speaks about marketing automation, brand management and Internet marketing.
Posts
Podcast
Comments