At the SiriusDecisions Summit in Vegas this week (beautiful Lake Las Vegas, which like most of the city, is a construction of human imagination, not natural evolution).
There's a sea change going on in marketing and if you're not tuned into it, you may be out of a job, even a career. Here are some of the major concepts coming down the pike:
1. If your marketing organization is not organized around creating and nurturing demand for your products, rather than simple lead generation, you're out of a job.
2. If you don't walk over to your sales person today and figure out how you can align your marketing goals with their sales goals, you're out of a job.
3. If you don't figure out how to use new technology to optimize, streamline and analyze your demand generation efforts, your competition is gonna eat you for lunch.
More from the Summit as wireless access becomes available.
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