TIM Podcast #3 - Effective Marketing Automation with Knowlagent

In this episode of The Innovative Marketer Podcast, I speak with Debbie Qaqish of Knowlagent, a call center solutions company with a unique business challenge -- nobody knows they need what Knowlagent provides (until, of course, they hear about it).

Commercial disclaimer: Debbie is a customer of ours at Eloqua and mentions the product a number of times during the interview. I didn't coach or cajole her to give us a plug -- she's just a really happy customer (you should all be so blessed with such great customers). If you have suggestions for future topics you'd like to hear about, post 'em below.

Listen now. (right-click to save to your desktop).

Tip:  You can also subscribe to the Podcast automatically in iTunes by searching for "innovative marketer"

Comments

[Jeff Hughes]

Another area of marketing automation is online ad production. When I worked for Toyota GB they had a system called Brandfast, this system allowed them to create all of the marketing collateral on demand.

A great example of how software can reduce marketing costs and increase marketing efficiency....

I think this link explains more:

http://www.connecti.net/html/products/brandpress.htm

[Steve Gershik]

Good point, Chad. Maybe I'll just take TIM out of it.

[chad]

I had no idea what TIM was and then I figured it out. You may want to add TIM to the header image or somewhere else.