John Neeson of SiriusDecisions is discussing the impact of blogs on marketing (now I'm blogging about him mentioning my blog during his talk on blogs -- the mind reels). Here are some key stats he cites:
- 1/3 of all blogs will be abandoned within three months of creation
- 75,000 blogs are created every day
- 50-60% of blog "attacks" are sponsored by a business rival (really?)
Neeson's presentation focuses on blogs as a tool that people use to talk ABOUT your company and marketers should monitor them for content to gage your reputation in the blogosphere.
A notable omission the presentation is in how companies can author and use blogs as ways to effectively engage with their customers, to share ideas and insights, generate open conversations and build trust with customers, and testing out new product and business model ideas with people who care about you. Blogs are not spectator sports and it's important for marketers to know that participation is key.
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Recently I read an article cited in a Magazine named NEW MARKETING, a chinese local one. It also presented the similar view like Neeson's and provided some examples like blogs of some big companies' senior managerment.
Another article about blogs pointed out that in China the majority of famous blogs are owned by famous artists and writers. Few companies develop their blogs and are concern about the negtive feedback caused by the blogs.
It is very different between the U.S and my country on this blog thing.
Posted by: Noa | May 2006 at 04:29 AM