In this episode of The Innovative Marketer Podcast, I speak with Jill Konrath, consultant, blogger and author of the informative book Selling to Big Companies.
Jill has the real-world business experience that makes you take notice. She's carried a bag. She's made the cold calls. She's crept up to the precipice of the sales and marketing divide and looked straight down. In this interview, she provides plain talk that will help you make some changes in your organization to better sell to large (and small) companies.
Listen now. (right-click to save to your desktop).
Tip: You can also subscribe to the Podcast automatically in iTunes by searching for "innovative marketer"