1. Use the same call to action link in multiple places.
2. Craft the layout of your copy so users can easily scan the content.
3. Be succinct.
(thanks to the people in the elevator for prompting this posting)
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August 08, 2006
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I'm Steve Gershik and have served as marketing executive for a number of small and mid-sized business. I frequently write and speak about demand generation, brand management and Internet marketing.
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