The Innovative Marketer: 3 Things You Should Know About Email Marketing

August 2006

1. Use the same call to action link in multiple places.
2. Craft the layout of your copy so users can easily scan the content.
3. Be succinct.

(thanks to the people in the elevator for prompting this posting)

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Steve Gershik has been a VP of Marketing and demand generation leader for over 16 years. He frequently writes and speaks about marketing automation, brand management and Internet marketing.