Here's a quick tool from Marketing Today that will let you play with your anticipated return on campaigns and calculate the potential return on your investment. Be sure to bookmark and pop this up on your browser when your CFO wanders by.
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August 18, 2006
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I'm Steve Gershik and have served as marketing executive for a number of small and mid-sized business. I frequently write and speak about demand generation, brand management and Internet marketing.
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