Podcast #9 - Ruth P. Stevens, event marketing expert

In this episode of The Innovative Marketer Podcast, I speak with Ruth P. Stevens, Columbia University business professor, consultant and author of Trade Show and Event Marketing.

Ruth Stevens, one of the most influential people in B2B marketing, according to BtoB magazine, knows a lot about lead generation.  And event marketing.  And just about every business-to-business marketing strategy you can think of.   We spoke for over an hour (but I cut it down to the best 18 minutes) about topics like how to make your trade show spend more effective and things to avoid in your outbound marketing.

Listen now. (right-click to save to your desktop).

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