In this episode of The Innovative Marketer Podcast, Debbie Weil, author of The Corporate Blogging Book, talks about the important things you should consider before starting your company's blog.
Should you blog? Who in your company should blog? And what should you do when your company is called out on a blogger's site? Download the Podcast to find out.
To learn more about Debbie, you can check out her web site, subscribe to her informative newsletter, and of course, you should buy her book, a great resource for anyone in management or marketing. If you have a corporate blog, or are interested in blogging for your company, you must read this book. Listen now. (right-click to save to your desktop).
Tip: You can also subscribe to the Podcast automatically in iTunes by searching for "innovative marketer"