Plan of Action

Raise your hand if you have a written plan for how you're going to generate more and better leads in 2007.

Yeah, I didn't think so.

For B2B marketers, the beginning of the last quarter of the calendar year is the best time to put pen to paper (or pixels to word processor) and come up with answers to the following:

1. What is the definition of your ideal lead?
2. How does your target company buy the kind of stuff you offer?
3. How do the individuals at these companies participate in the buying process?
4. What can you do next year to broaden the reach of your message?
5. What can you do to turn your existing customers into fanatics about your stuff?

Answer those questions and you get an A.

Oh, and by the way, if you need help coming up with your total demand gen plan for '07, hop on over to Atlanta at the end of this month for a two-day Marketing Effectiveness Summit that Eloqua is presenting along with our partners.

You can get the brochure here.