It's the holiday season, so I thought I'd offer you this bonus Podcast for your end-of-year enjoyment. Actually, this conversation extends what Jackie Huba was saying in Podcast #11 about the Word of Mouth Marketing Association.
In this episode of The Innovative Marketer Podcast, I speak with Andy Sernovitz, head of the WOMMA, and author of the book "Word of Mouth Marketing: How Smart Companies Get People Talking."
We talk about the need for an association for word of mouth marketers, the ethics surrounding that marketing tactic, and what you can do to jumpstart your own WOM programs in 2007.
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