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December 2006

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David H. Deans

Ben and Jackie end their commentary by stressing the importance of 'participation.' However, many marketers are greatly influenced by their Ad Agency recommendations, and most of these folks see an mass-market 'audience' of passive consumers -- not individual participants.

My related commentary entitled "Prediction: Major Ad Agency Stumbles in 2007" describes this apparent disconnect, and the implications for legacy ad agencies and their uninformed clients http://tinyurl.com/ycqs7q

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  • Steve Gershik has been a VP of Marketing and demand generation leader for over 18 years. He frequently writes and speaks about marketing automation, brand management, demand generation and Internet marketing.

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