Continuing with my month of evangelizing the fantastic Heath brothers book "Made to Stick," here's a link to a free ChangeThis Manifesto where Chip and Dan discuss how the biggest battle in developing your company strategy may not be in the thinking it up, but rather making the ideas memorable
« Notes from the Marketing Effectiveness Summit | Main | Podcast #13 - Messages that stick: An interview with Chip Heath, author of "Made to Stick" »
February 06, 2007
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I'm Steve Gershik and have served as marketing executive for a number of small and mid-sized business. I frequently write and speak about demand generation, brand management and Internet marketing.
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http://www.1ricci.com/ideas/2007/02/19/proposal-strategy-clients-repeat-the-strategy-back-to-you/
Sorry, I don't know how to make trackback work for me.
Posted by: | February 19, 2007 at 03:25 PM