Continuing with my month of evangelizing the fantastic Heath brothers book "Made to Stick," here's a link to a free ChangeThis Manifesto where Chip and Dan discuss how the biggest battle in developing your company strategy may not be in the thinking it up, but rather making the ideas memorable
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February 2007
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About
Steve Gershik has been a VP of Marketing and demand generation leader for over 16 years. He frequently writes and speaks about marketing automation, brand management and Internet marketing.
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Podcast
http://www.1ricci.com/ideas/2007/02/19/proposal-strategy-clients-repeat-the-strategy-back-to-you/
Sorry, I don't know how to make trackback work for me.
Posted by: | February 2007 at 03:25 PM