For the past couple of months the Aberdeen Group has been studying companies that automate the lead to sales process. They just published their report, and it has some interesting results:
- 53% of companies are currently using marketing automation solutions for lead management; this number is expected to jump to 83% in the next 24 months.
- To deploy a lead management solution, 54% of survey respondents indicated the need to demonstrate a return on marketing investment (ROMI) to justify implementation.
- 62% of best-in-class companies are focused on lead scoring and lead prioritization as strategic actions to focus sales efforts and reduce the sales cycle.
I spoke to Alan Hubbard of Aberdeen to dig in to the results a bit. Listen to the Podcast now.
Tip: You can also subscribe to the Podcast automatically in iTunes by searching for "innovative marketer"
Posts
Podcast
Comments