Last week, Tom Meyer, author of the O'Reilly book Lead Generation on the Web and I spoke at an Eloqua webinar entitled Reducing the Heat on the Marketing Pressure Cooker. We had a ton of questions and didn't want the event to run over the hour allotted to it, so we offered to continue the conversation and answer the remaining questions on this Podcast.
Tom is founder of Triple Dog Dare Media and speaks often about creating offers that encourage prospects and customers to engage with your organization more deeply.
Tip: You can also subscribe to the Podcast automatically in iTunes by searching for "innovative marketer"
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