While buying on Amazon, I'm rarely distracted. I never browse on the site, but merely go there because my transactions are completed quickly and reliably. That's why I was startled to find this ad today, an ad which stopped me dead in my tracks:
Read more about what they're up to. Apparently they're a new entrant to the market, but their interface is intuitive and less cluttered than Zappos, and they're offering the same friendly return policies.
Now if I need to buy shoes online (usually for a brand whose size I know already fits me), I'll use Zappos.com, a large, well respected online retailer with a liberal return policy and free shipping. So how would you compete with Zappos?
First, an attractive offer, something to shake even a habitual buyer like me out of his routine and pay attention to your marketing. In this case, not since the dot-com bubble have I seen someone offer to pay ME for the privilege of sending me my order with overnight shipping (for a limited time). Intriguing.
Next, I look for a product I might be interested in. Now that I think of it, I could use a new pair of Adidas. They have the brand, they have the sneakers, I place my order and voila! In less than 10 minutes, they've gone from click to close. Well done, Endless.
My email follow up was as efficient and straightforward as their site. Their marketing automation is in high gear.
I'll expect my new shoes here in time for the weekend.