Bridging the Sales and Marketing Divide

Going to the Salesforce.com Dreamforce conference this year?  If so, be sure to check out a session I'm moderating with Jason Hekl from InQuira and Simon Peel from Cast Iron entitled "What's Next:  21st Century Lead Cultivation."  We're speaking at 5 p.m. on the Marketing II track.

If you're not going to the show, I'm going to see if we can get a recording of the presentation.  It's fantastic and chock full of ideas that you can really use.

In the meantime, I thought I'd post a link to last year's presentation with Tom Kramer of Bella Pictures, Debbie Qaqish of Knowlagent and Rick Wootten of SonicWALL on Bridging the Sales and Marketing Divide.  They were excellent panelists and it was one of the most highly rated sessions on the marketing track.

If you're looking for the sales and marketing relationship slides I referred to in the beginning of the presentation, you can find them here:

Comments

[Steve Gershik]

Thanks, Manj. Dreamforce was fantastic this year, with over 7,000 attendees from all over the world.

There were many highlights, but one of my favorites was when Jason Hekl from InQuira and Simon Peel from Cast Iron took the stage to talk about the innovative things they are doing around lead cultivation.

[Manjula Selvarajah]

The "divide" seminar was fantastic. Not at DF this year, so I hope you will be posting the "cultivation" one when its available. By the way, there's an area in Linkedin area with Q&A on lead generation that could use your demand generation savvy.