Warning: Stay Away from Quechup

I know a lot of B2B marketers are experimenting with social networking sites -- I've been getting added to people's Facebook accounts at a rate of dozens per day -- but there is one nefarious site you should avoid right now:  Quechup.

Apparently, in an attempt to spread itself virally, Quechup, a new social network, is taking advantage of users uploading their contact lists and inviting people in your email address book without your consent.   This is a violation of the number one governing principle of social networks:  trust.

Read more about this and what you can do about it in Matt Dickman's Techno//Marketer blog.

Update:   Dwight Silverman of the Houston Chronicle has more on this story.

Comments

[Laurel Phelps]

Thank you for the "heads up" about Quechup!
Duly noted.

I am glad you brought up the "trust" factor.
I totally agree with you: "This is a violation of the number one governing principle of social networks: trust."

In fact, TRUST should be a guiding factor and underlying principal in every aspect of sales an marketing...especially online.

Our Clients must have "the firm reliance of integrity, ability and character of our services", no matter what they are (trust defined).

In sales and marketing, a bond of trust is vital to continued success. Our Clients have to be able to trust that we can and will deliver for them.

Our continued sales success depends on not breaking that bond. Consumers today have gotten smarter, and rightly so.

When you promise that you will deliver a service, manage a production well...whatever...make sure you DO IT.

Many PR Firms promise a lot and deliver little. Trustworthiness is a line of demarcation between a good Company and one that is phenomenal! Phenomenal Marketing will meet and exceed Client expectations consistently.