Tuesday night was one of the highlights of my career. Not only did I get to hang out with 175 amazing marketers, but also attend one of the best parties I've been to at a trade show. The show was Dreamforce (Salesforce.com) and the party -- well, the party was Eloqua's.
The occasion was the First Annual Eloqua Marketing Awards. Seven beautiful trophies were given out for achievement in demand generation -- the first time such awards have been given to marketers for their work in demand generation.
Here are the honorees:
The Eloqua Marketing Innovation Award – Postini
The Best Lead Management Award – Cognos
The Best Lead Scoring Award – InQuira
The Global Marketing Effectiveness Award – Sybase
The Interactive Marketing Award – Kofax
The Eloqua Marketing Visionary Award – Angela Kauffman, Aon
And the Marketer’s Choice Award – NetQos
I'll be talking about some of the innovations the winners and nominees have made in future postings here.