Seth Godin is the Leonardo Da Vinci of marketing. His books, including Permission Marketing, Free Prize Inside, Purple Cow, and All Marketers Are Liars, are perennial best sellers. His blog is one of the best on marketing, and certainly one of the finest consistently updated sites out there. And his public speeches are legendary (check out this one from the TED conference in 2003 for a taste).
His new book is called Meatball Sundae, and it's one of the most important books on marketing in the past year. Seth is famous for saying that he doesn't do a lot of academic research for his books, but he is a professional "noticer of things." His notes and observations in this book are a must read for any digital marketer working today.
In this episode of The Innovative Marketer, I speak with with Seth about marketing, new media, and his predications for the world of marketing in 2008.
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