End of the quarter. Yipes. This is the time where sales and marketing need to buckle down and work together. Fifteen years into my marketing career, I'm still surprised by how effective simple little things are with sales.
Like yesterday. We had a Webinar. Great turnout. Lots of interest in the topic. We, in marketing, declared victory.
Towards the end of the day, I picked up the phone and called a few of our sales people, randomly. Asked them if they had prospects who attended the event. Listened to feedback on the campaign.
At the end of one call, one of our field reps was nearly speechless. "I've never had a call from marketing after an event to check in with ME, to see if I needed anything," she gushed. And then she thanked me.
So here we are in crunch time. End of quarter. Fellow marketers, how about you place a quick call to some of your sales colleagues and see if there's anything you can do to help them close it out?