Podcast #22 - What is lead nurturing and why should you care?

Brian Carroll, author of the essential business book Lead Generation for the Complex Sale, blogger, CEO and one of the nicest guys you'll talk to in business presented a webinar with me recently as part of our Marketing Mastery series.  (You can listen to the on-demand version of the discussion here).

Because the Webinar was a brief 20 minutes, we decided to hold all questions for this Podcast.   So if you attended, or you'd just like to hear some more great insights from Brian, give it a listen now.

And you can always subscribe to the Podcast in iTunes by doing a search for "The Innovative Marketer," and having the show delivered automagically to your desktop.