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June 2008


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These kinds of fresh takes serve as a reminder to all of us that our own products, even when we're convinced they are 'done', 'fully baked', 'highly polished' and 'supremely relevant', probably aren't.

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  • Steve Gershik has been a VP of Marketing and demand generation leader for over 18 years. He frequently writes and speaks about marketing automation, brand management, demand generation and Internet marketing.

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