Mike Gospe is a grizzled, battleworn veteran of the marketing front lines. He's run worldwide marketing at Sun, corporate marketing at Ariba, and deployed more campaigns than he can remember. He now coaches marketing organizations on effective campaign development, and has written a great new book, Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns.
I spoke to him about what it takes to develop and deploy a truly useful marketing campaign. Listen to the Podcast now.
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