Dr. Robert Cialdini will change the way you communicate forever. His research, books and talks (he'll be keynoting at the Eloqua International User Conference next month), have been read and attended by hundreds of thousands. He consults for Fortune 100 companies about how to get customers to do, well, what you want them to do.
His best-selling book Influence: The Psychology of Persuasion is on my desk at work and on my bookshelf at home. And his new book Yes! 50 Scientifically Proven Ways to Be More Persuasive is packed with ideas that you can learn and use today, to help you become a more effective marketer.
I spoke to him about how we can become much more effective in our every day communication. Listen to the Podcast now.
And you can always subscribe to the Podcast in iTunes by doing a search for "The Innovative Marketer," and having the show delivered automagically to your desktop.