Q&A from the B2B Magazine Social Media Webinar with David Meerman Scott

David Meerman Scott and I went over time on our B2B Magazine Webinar on social media and agreed that we'd handle Q&A on this blog (and perhaps over on David's as well).   I consolidated some of the 50+ questions we received, answered a few specific folks privately, and posted the answers individually below.

If you have any additional questions, post 'em in the comments below this post.  Otherwise, we'll carry on threads under the questions posted below.

By the way, is this the best way to handle Q&A?  Let us know.

Comments

[John Serrano]

Steve,

I attended the webinar and I enjoyed the information you and David shared with us. I own David's book and I will purchase yours as well. Could you answer a quick question?

You went over a formula using the metrics we already know:

I understand what CPL is but there were a few other things that I missed and couldn't write down.

What is:

HR =
ADL =
HSC =

[Steve Gershik]

Hi there, John.

I posted the formula again here

http://theinnovativemarketer.blogs.com/ideas/2008/09/question-9-a-nu.html

The HR represents the hourly rate (or blended hourly rate) of the person or people you have working on your social media initiatives.

HSC is the hours those people spend contributing to social media sites.

ADL is the average daily leads you bring in (minus the leads you generate from social media initiatives directly).

Hope that helps.

- Steve