Question #10: Staffing of Social Media Channel

Michelle asked:

What is recommended for staffing of a social media channel for a b-to-b company with revenue around $20K-$30K and two very different divisions selling?

Michelle, is your total company revenue 20-30K or the revenue within the division?  I wasn't sure if you meant budget or gross or net revenue.  The number seems a bit low.  In any case, we started our social media initaitives by making participation part of a number of people's jobs.  We have folks in client services and marketing, even folks in documentation reading and contributing to social media.   Ideally, it would be one person's responsibility, but in a small organization, you have to start by carving off chunks of time from the people you have on staff now.