Question #13: Tools to Find What the Blogosphere is Saying About Your Company

Ann writes:

What is the tool/tactic used to find these blogs where things are being written about our companies?

Ann, I use Google alerts religiously, both to keep up with what's been said about our company, our management team, our product, and also to keep tabs on industry news.   

Technorati is a great tool for the blogosphere.  If you're working with a PR firm, make sure they are keeping track of mentions online, too.

A bunch of you submitted questions about calculating the ROI of your social media.  Hopefully, you typed those in before my portion at the end -- most of my talk was giving you some strategies and formulas for calculating success. 

Lastly, Jameel posted my favorite comment of the webinar: 

He took me to task for the picture of Aristotle I used when I was discussing the stages of rhetoric/persuasion/sales.  He said that people probably incorrectly guessed that Aristotle was the guy in the hat.  Actually, when Rembrandt painted the picture, I think he was trying to depict old Aristotle (hat guy) looking at a bust of Homer.  At least that's what they call the painting.  Learn more here ...

Comments

[Matt Bertuzzi]

Couldn't agree more with the Google Alerts suggestion.

We use it for:
-Company Name
-Blog Name
-Competitors
-Industry words
-Customers
-Key Execs.

It is great.