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September 2008

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Lynn M

I agree with David's comment. Meeting the buyer's needs is what's most important. Mystery may be alluring -- they may take a closer look to see what it's all about -- but ultimately if you don't give enough information they'll be turned off. For instance, sometimes people are turned off when a price isn't listed. They figure, "if I have to ask the price, I can't afford it."

Imagine going into a job interview with a mysterious resume or no information to back up your claims. The hiring manager wants to see how you can fill his/her needs. When an employer decides to "buy" your services they want to be sure they're getting a quality product, that's why your personal marketing should never be one of mystery.

David Meerman Scott

Nobody cares about your products. They care about themselves. And they care about answers to their problems. So you should always market based on your buyers needs and your buyers market problems. Your products are the last things that matter.

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  • Steve Gershik has been a VP of Marketing and demand generation leader for over 18 years. He frequently writes and speaks about marketing automation, brand management, demand generation and Internet marketing.

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