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Steve Gershik has been a VP of Marketing and demand generation leader for over 16 years. He frequently writes and speaks about marketing automation, brand management and Internet marketing.
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How many people are exposed to your ideas. How many people download your stuff. How many people watch your YouTube video. How many people read your blog. How many bloggers talk about you and your stuff? What do they say? How many write about the competition? Where do you appear in search engine results? How can you improve?
Finally... How are sales going? Are people seeking you out without being coerced?
Posted by: David Meerman Scott | September 2008 at 02:14 AM