Question #4: Calculating the ROI of Social Media

Derick, Stefani, Andrea and a least a dozen others asked questions which I can best summarize as "How do you calculate the ROI of social media?"

I'm hoping that you asked these questions, before I did my little spiel on the webinar.  If you can, have a look at the on-demand version and let me know if you have specific questions about the calculation I walked through. 

You can find the excellent ROI of Blogging report from Charlene Li on the Forrester web site (note:  you have to be a subscriber to download it).