Question #5: Determining Which Social Media Channels Your Customers are Using

Robin and a few others asked:

How you can tell which social media channels your target customers are using today?"

Usually, I ask.   We do customer surveys.  We have user group meetings.  We talk to sales and account managers about what their customers are up to.   And we'll seek people out on Twitter, on Facebook, through Myspace, on blogs.  And then we... and this was another great point David made during the Webinar .. we start to participate in those conversations.  So we don't attempt to start our own networks until we've engaged with people where they already are.