For my piece, I'm going to be discussing tracking and measurement -- the numbers you can use to show how your social media programs are influencing business. It's a tough problem. Some folks, like Charlene Li, late of Forrester, put some thought into models for calculating ROI. Others, like Jason Stamper, have come up with a calculation to come up with a value index for blogging (I've adapted Jason's formula for the webinar with David).
We measure and track everything we do at Eloqua, and we have some clever ways to measure social media engagement, and we make some assumptions about how our engagement out there in the Web 2.0 world translate to increased traffic on the corporate web site. But we're just in year one of this project.
How are you reporting on the effectiveness of your social media intiatives?