Not a blogfader, I

Well, it's been a while since I've made an appearance in this space.    Been a busy time.  As you can see from the right-hand nav, I've changed jobs, moving to TOA Technologies, an on-demand mobile workforce management company.  If none of that means anything to you, maybe you can relate to the problem we solve:  waiting at home for a technician to show up at your door.   

TOA makes software that lets companies give you a one-hour window of time when a driver will show up at your house, with 96% accuracy.  We help companies communicate to you before the appointment, and follow up immediately with a call (or SMS or email) to make sure you got what you expected.

What's challenging from a marketing perspective about this new company is that the organization has sales, finance, professional services, and development in place, but no formal marketing function.   So this is an opportunity to build a marketing organization from scratch, without politics or procedures, without preconceived notions or broken processes.   It's a clean slate.

It's the first time in my career I've been given such an opportunity, a chance to put into practice all my crazy theories about demand generation, building awareness and weaving marketing into the fabric of an organization. 

Stay tuned to this space for a report on progress, as well as the usual marketing thoughts.

Comments

[Jeff Ogden]

Congratulations on your new and exciting job, Steve. I read everything you did while you were at Eloqua.

Since you are starting from scratch in marketing, you might want to focus on blocking and tackling in marketing -- the top of the funnel. Why don't you take a look at WarpSales?

I'm being recruited to lead that business and I'm looking very closely at it. I'm very impressed.

All the best, Steve.

[Steve]

Thanks, Jeff.

I agree that one of the first things you have to do in creating a marketing function is the basic blocking and tackling -- creating sales materials, getting the company messaging and positioning down, market research.

I will take a look at WarpSales. Please suggest other tools to evaluate as we put together a complete demand generation system at TOA.

Thanks!

[Ray]

Good to "hear" your voice again, Steve. Your insight has been missed.