Before doing some spring gardening this weekend, I loaded up the ol' iPod with a bunch of recent marketing-related Podcasts. Podcasts, you recall, were the world-changing, paradigm-shifting phenomena of four years ago, kind of like Twitter is today.
My day inspired me to put together a list of the marketing Podcasts I know of, so you can check them out yourself. Would love to hear what YOU think about these shows, and about Podcasting in general.
Marketing Personality Joseph Jaffee has been Podcasting for years, developing a very comfortable style, a huge audience, and a pace that is casual and conversational. This is less information-focused and more about the views and opinions of Jaffee. It's a great example for how to build your personal brand around a topic you are an expert on.
The grandaddy of marketing Podcasts, perhaps the oldest continuously produced one. John Jantsch IS small business marketing and his tribe of contributors and friends is extensive. This is one show that every marketer should subscribe to.
I'm a bit of a Podcast purist, preferring my shows to be audio-only,
so I can multi-task while I'm listening to them. But it's been fun to
see the clever folks at HubSpot slowly building up the audience and
structure of this Internet marketing show. Smart marketing VP Mike
Volpe wisely teamed up with a smart, cute sidekick named Karen Rubin,
to make an engagingly watachable show.
4. Marketing Minute Podcast
Produced by a marketing services/strategy firm, this is a great example of how small businessess and conslutants can extend their brand by providing valuable content to the people they are trying to attract.
Focuses primarily on social media. May have Podfaded. No new show since November, 2008. Then again, I haven't done a show in as long with The Innovative Marketer podcast and I do intend to bring it back. Really.
Definitely on the ascendancy, John Wall and Chris Penn have put together a solid "Inside Marketing" show, with at least one golden segment of information in each show to make you think the download is worth it. Smart, slick and well produced.
Great practical suggestions on marketing, from SEO tips to strategic ideas. It's a quick-paced show, built mainly around information, not personality.
They say they focus on news, commentary and in-depth analysis on ... well, logos. What a great example of microsegmentation. If you're thinking about a new logo, it might be worth giving it a listen. The info is good, but the delivery makes it difficult to listen to for any length of time.
Local marketing insight from Dublin. Good discussion of marketing from some smart practitioners.
A slick show that delivers a lot of content/minute. Not as off-the-cuff as some of the other conversational shows, but the guests are interesting and the host, Paul Lewis, does an admirable job asking questions I might think to ask the guests.
And, of course, you can check out the archives of The Innovative Marketer Podcast. I recommend these interviews:
Seth Godin, the smartest marketing guy on the Internet
Dr. Robert Cialdini, expert on persuasion
Made to Stick author and Fast Company columnist Chip Heath
Ben McConnell and Jackie Huba of Church of the Customer