While the summer might be seeing its dog days, the world of demand ten is just heating up. The Marketing Automation Institute launched this month and demand gen marketers are commanding significant salary premiums for their expertise. Is the industry poised for explosive growth or has marketing automation jumped the shark?
Tomorrow we'll be convening a mighty roundtable of demand generation experts, including Jason Hekl and David Lewis, both of whom have been VPs of Marketing and managers of sophisticated marketing automation operations, along with Thor Johnson, a veteran of the marketing automation industry and a true systems thinker.
We'll talk about the current state of things in the demand generation industry, what companies are getting it right, and maybe even make some side bets on what will be announced at the Salesforce.com Dreamforce show next month.
Join us for this free wheeling discussion.
If you have questions you'd like me to ask the experts, you can Tweet me @sgersh