A few months ago, I wrote a blog post for the Post Click Marketing Blog called, It's a Good Time to be a Demand Generation Marketer. In it, I wrote about the tremendous opportunity and near-zero unemployment a talented demand generation professional experiences today.
Companies are hurting for talent, specifically the left brain/right brain approach to creative marketing with a focus on revenue generation that today's B2B companies require in order to be successful.
And that translates into faster promotions, higher salaries and better job security for those who take demand generation education seriously in their careers.
A few months ago, my partner Shawn and I added our contribution to the widening of the demand gen discipline with the inaugural DemandCon event in San Francisco. Over 300 marketers from around the country got together to teach, learn and debate current issues in demand generation today.
Yesterday, another organization launched, dedicated to the idea that marketers who acquire new skills, education and best practices are those who are poised to achieve superior career success.
The Marketing Automation Institute (MAI) will provide education, community and certification for marketing professionals who want to learn how to become true revenue marketers. The institute is helmed by Carlos Hidalgo and features a fantastic faculty, including Craig Rosenberg (The Funelholic), David Raab, Trish Bertuzzi and Larissa DeCarlo, among others.
I joined the Executive Council and will teach the first course on Marketing Automation Foundations because the more people we can bring in to the marketing automation fold, the more quickly this industry will grow.
What's unique about the MAI is that it's not tied to one vendor or analyst's approach, but rather pulls from some of the foremost experts in the industry in translating the state-of-the-art marketing automation approaches into easily learned step-by-step lessons to help formalize the development of demand generation professionals.
Marketing Automation is a fast-growing field with a very mature set of technology companies. Chances are, your company can benefit from getting the training and support necessary to best take advantage of the software available to help improve your sales and marketing effectiveness.