Well, it's been a while since I've made an appearance in this space. Been a busy time. As you can see from the right-hand nav, I've changed jobs, moving to TOA Technologies, an on-demand mobile workforce management company. If none of that means anything to you, maybe you can relate to the problem we solve: waiting at home for a technician to show up at your door.
TOA makes software that lets companies give you a one-hour window of time when a driver will show up at your house, with 96% accuracy. We help companies communicate to you before the appointment, and follow up immediately with a call (or SMS or email) to make sure you got what you expected.
What's challenging from a marketing perspective about this new company is that the organization has sales, finance, professional services, and development in place, but no formal marketing function. So this is an opportunity to build a marketing organization from scratch, without politics or procedures, without preconceived notions or broken processes. It's a clean slate.
It's the first time in my career I've been given such an opportunity, a chance to put into practice all my crazy theories about demand generation, building awareness and weaving marketing into the fabric of an organization.
Stay tuned to this space for a report on progress, as well as the usual marketing thoughts.
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