The Innovative Marketer

10 Great Marketing Podcasts you Should Not Miss

Before doing some spring gardening this weekend, I loaded up the ol' iPod with a bunch of recent marketing-related Podcasts.  Podcasts, you recall, were the world-changing, paradigm-shifting phenomena of four years ago, kind of like Twitter is today.  

My day inspired me to put together a list of the marketing Podcasts I know of, so you can check them out yourself.    Would love to hear what YOU think about these shows, and about Podcasting in general.

1. Jaffe Juice Podcast

Marketing Personality Joseph Jaffee has been Podcasting for years, developing a very comfortable style, a huge audience, and a pace that is casual and conversational.   This is less information-focused and more about the views and opinions of Jaffee.   It's a great example for how to build your personal brand around a topic you are an expert on.

2. Duct Tape Marketing

The grandaddy of marketing Podcasts, perhaps the oldest continuously produced one.  John Jantsch IS small business marketing and his tribe of contributors and friends is extensive.   This is one show that every marketer should subscribe to.

3. HubSpot TV

I'm a bit of a Podcast purist, preferring my shows to be audio-only, so I can multi-task while I'm listening to them.  But it's been fun to see the clever folks at HubSpot slowly building up the audience and structure of this Internet marketing show.   Smart marketing VP Mike Volpe wisely teamed up with a smart, cute sidekick named Karen Rubin, to make an engagingly watachable show.

4. Marketing Minute Podcast

Produced by a marketing services/strategy firm, this is a great example of how small businessess and conslutants can extend their brand by providing valuable content to the people they are trying to attract.

5. Marketing Voices Show

Focuses primarily on social media.  May have Podfaded.  No new show since November, 2008.  Then again, I haven't done a show in as long with The Innovative Marketer podcast and I do intend to bring it back.  Really.

6. Marketing Over Coffee

Definitely on the ascendancy, John Wall and Chris Penn have put together a solid "Inside Marketing" show, with at least one golden segment of information in each show to make you think the download is worth it.   Smart, slick and well produced.

7. 10 Golden Rules Podcast

Great practical suggestions on marketing, from SEO tips to strategic ideas.   It's a quick-paced show, built mainly around information, not personality.

8. Logotalk.com Radio Show

They say they focus on news, commentary and in-depth analysis on ... well, logos.  What a great example of microsegmentation.  If you're thinking about a new logo, it might be worth giving it a listen.  The info is good, but the delivery makes it difficult to listen to for any length of time.

9. The Persuaders

Local marketing insight from Dublin.  Good discussion of marketing from some smart practitioners.

10. Internet Marketing Voodoo

A slick show that delivers a lot of content/minute.   Not as off-the-cuff as some of the other conversational shows, but the guests are interesting and the host, Paul Lewis, does an admirable job asking questions I might think to ask the guests.

And, of course, you can check out the archives of The Innovative Marketer Podcast.    I recommend these interviews:

Seth Godin, the smartest marketing guy on the Internet

Dr. Robert Cialdini, expert on persuasion

Made to Stick author and Fast Company columnist Chip Heath

Ben McConnell and Jackie Huba of Church of the Customer

Trendsurfing on That Marketing Show

Spoke with Rodger Roeser of That Marketing Show recently about Web 2.0 marketing tactics, measurement and Digital Body Language.  The show's online now.  Check it out here.

Podcast #24 - Interview with Robert Cialdini, expert on persuasion

Dr. Robert Cialdini will change the way you communicate forever.  His research, books and talks (he'll be keynoting at the Eloqua International User Conference next month), have been read and attended by hundreds of thousands.  He consults for Fortune 100 companies about how to get customers to do, well, what you want them to do.   

His best-selling book Influence: The Psychology of Persuasion is on my desk at work and on my bookshelf at home.   And his new book Yes! 50 Scientifically Proven Ways to Be More Persuasive is packed with ideas that you can learn and use today, to help you become a more effective marketer.

I spoke to him about how we can become much more effective in our every day communication.  Listen to the Podcast now.

And you can always subscribe to the Podcast in iTunes by doing a search for "The Innovative Marketer," and having the show delivered automagically to your desktop.

Podcast #23 - The secrets to outstanding marketing campaign development

Mike Gospe is a grizzled, battleworn veteran of the marketing front lines.  He's run worldwide marketing at Sun, corporate marketing at Ariba, and deployed more campaigns than he can remember.  He now coaches marketing organizations on effective campaign development, and has written a great new book, Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns.   

I spoke to him about what it takes to develop and deploy a truly useful marketing campaign.  Listen to the Podcast now.

And you can always subscribe to the Podcast in iTunes by doing a search for "The Innovative Marketer," and having the show delivered automagically to your desktop.

Podcast #22 - What is lead nurturing and why should you care?

Brian Carroll, author of the essential business book Lead Generation for the Complex Sale, blogger, CEO and one of the nicest guys you'll talk to in business presented a webinar with me recently as part of our Marketing Mastery series.  (You can listen to the on-demand version of the discussion here).

Because the Webinar was a brief 20 minutes, we decided to hold all questions for this Podcast.   So if you attended, or you'd just like to hear some more great insights from Brian, give it a listen now.

And you can always subscribe to the Podcast in iTunes by doing a search for "The Innovative Marketer," and having the show delivered automagically to your desktop.

Podcast #21 - Secret Techniques for Creating Compelling Demos

So your prospect is interested in what your company provides.  You've qualified them as a great potential customer.   They've requested a demo.  Now what?

In this episode of The Innovative Marketer, I speak to Peter Cohan, founder of the Second Derivative, a company focused on teaching people to deliver relevant, compelling, interesting demonstrations.   Peter also has a blog that's packed with information on making your demo a successful one.

Listen to the Podcast now.

Podcast #20 - Marketing to Technology Buyers with BEA's Rosanne Saccone

Rosanne Saccone, head of marketing for BEA systems, has a tough marketing challenge: how to grab and retain the attention of information technology buyers.  In this episode of The Innovative Marketer, I spoke with Rosanne about breaking through the noise to reach the IT buyer, the benfits of thought leadership, and her marketing plans for the year.

Listen to the Podcast now.

You can also subscribe to receive updates to the podcast as they become available by searching for "The Innovative Marketer" in iTunes and subscribe for free.

Podcast #19 - Seth Godin, Marketing Visionary

Seth Godin is the Leonardo Da Vinci of marketing.  His books, including Permission Marketing,  Free Prize Inside, Purple Cow, and All Marketers Are Liars, are perennial best sellers.  His blog is one of the best on marketing, and certainly one of the finest consistently updated sites out there.   And his public speeches are legendary (check out this one from the TED conference in 2003 for a taste).

His new book is called Meatball Sundae, and it's one of the most important books on marketing in the past year.  Seth is famous for saying that he doesn't do a lot of academic research for his books, but he is a professional "noticer of things."   His notes and observations in this book are a must read for any digital marketer working today.

In this episode of The Innovative Marketer, I speak with with Seth about marketing, new media, and his predications for the world of marketing in 2008.

And you can also subscribe to receive updates to the podcast as they become available by searching for "The Innovative Marketer" in iTunes and subscribe for free.

Listen to the Podcast now.

Podcast #18 - American Copywriter Host John January

You ever wonder what goes on inside an ad agency once you finish up your meeting and leave?   In this episode of The Innovative Marketer, I speak with ad man John January, vice president and director of brand voice at SHS in Kansas City  John's one of the creative forces behind the very popular advertising blog and podcast American Copywriter.

And you can also subscribe to receive updates to the podcast as they become available by searching for "The Innovative Marketer" in iTunes and subscribe for free.

Listen to the Podcast now.

Podcast #17 - Demand Generation at VMware

In this edition of The Innovative Marketer Podcast, I speak with Gregg Holzrichter,  senior director of global demand generation for VMware.   Gregg honed his demand generation and sales and marketing alignment skills as a star marketer at Siebel Systems. 

He talks about what makes a successful demand generation plan, how VMware is successfully using marketing automation, and what his plans are for the future.

Listen to the Podcast now.

Tip:  You can also subscribe to the Podcast automatically in iTunes by searching for "innovative marketer"